Influencers

To maintain brand consistency, quality control, and marketing effectiveness, all 
franchisees must follow the procedure below when working with local influencers for 
promotional partnerships.

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Step-by-Step Procedure
1. Submit a Request Through the Marketing Portal

• Franchisees must submit a request for influencer support through the Marketing Portal.

• The typical budget per campaign will be between $150-400.

2. Marketing Team Finds & Vets Influencers
Once the request is received:

• Marketing Team researches and identifies local influencers who align with the Red Swan Pizza brand (family-friendly, food-focused, strong local engagement) our identity as a proud Canadian company.

• Only influencers who communicate primarily in English will be considered to reflect

• The Marketing Team handles all vetting, including reviewing content quality, engagement, audience fit, and rates.

3. Receive a Shortlist of Approved Influencer Options

• Marketing will provide a curated shortlist of vetted influencers for your region.

•  Choose your preferred influencer(s) from the shortlist, and Marketing will coordinate next steps while keeping you informed for all future steps.

4. Content Approval is Mandatory

 Before anything is posted:

• Influencers must share their draft content (photos, videos, captions) with approval.You must forward this content to the Marketing Team for review and

• Influencers should not include music with themes tied to specific nationalities.

• Any unapproved content should not be posted.

5. Final Posting Instructions

• Once approved, the content will be posted only on the official national Instagram page: @redswanpizza_ca.

• Influencers are required to add our national Instagram page (@redswanpizza_ca) as a collaborator on their post.

Key Reminders

• Franchisees must not finalize any collaboration independently.

• Franchisees will be in charge of sending payment to the influencer.

• All content must be reviewed and approved before going live.

• Influencer content must reflect a neutral, inclusive tone, and remain brand appropriate.

• All influencer campaigns will run through the @redswanpizza_ca Instagram page.

•  We do not want to be associated with anything political or religious.